When Belief Becomes Currency

How Aspirational Branding Creates Blind Spots at Scale

Let me be clear, I’m not a fan of Sean “Diddy” Combs. Watching his docuseries on Netflix made me sick to my stomach. But ignoring how he built one of the most effective personal brands in modern history would be a costly mistake for anyone leading an organization, managing a portfolio, or building a brand.

For three decades, Combs didn’t just sell music,…